If you subscribe to enough lists for enough years, then you will see all kinds of patterns and everything else in between. It is always easy to spot those list marketers who have essentially given up on their list. After a while the “great content” emails stop, and then once in a while a promotional email arrives from them. I always find that a little amusing, but it really highlights the fact that something in that person is amiss. If you are not seeing the results from your list that were hoped for, then do something starting today. Consider that you have a business asset on your hands that is not performing well; so then you should decide to repair what is broken.
If your email list was comprised of 50-50 men and women, would you know the best way to write your emails? Obviously, this presents an interesting scenario in which you have to be careful about what you say.
There will be a need to strike some kind of balance in what you say to them. Simply do not favor one group or the other, and that way you will totally side-step any issues with language, etc. You can easily see that taking demographics into account is a serious matter because missing the beat can be disastrous. If you have no idea who is in your niche, then you have to fix that lack of knowledge immediately. If you are open to trying new marketing/advertising ideas, then seriously consider anything new you come across because new ideas are everywhere. If reverse email lookup is something you have yet to try, then of course you should perform a small test, first, just to work out any bugs. If time is a real issue with you, then you can always look at outsourcing so you will have the additional time to work on expansion projects. There is nothing wrong or bad about building on your existing assets so you can do more with your business. The gains you can realize by scaling what you have going on with any advertising and your marketing can make all the difference. We know that you have some kind of idea about how far you want to take your business.
Look at your niche, and then decide if you should take it easy in the beginning with the tone of your dialogue. Social etiquette dictates certain conventions in a society, and it is smart to adhere to that in your emails. You never know how people will react, and you always want to put your best foot forward and create a positive impression. Be clear and upfront, and one thing is to let people know about when you intend to mail to them and anything else that is helpful. Be gracious in the fact they took the time to subscribe and give you a chance to shine.
You may know that list marketers prefer HTML so they can get a little fancy with the fonts and other things. Do not get too fancy with the things you can do with fonts because that can turn-off people. One thing is to not become predictable such as always putting bold font or anything else. Just as you will want to track and record activity on your site, you want to do the same with your email campaigns. It is the email copy that will win or lose the day for you – and that is a universal truth.
It does take some time for you to find your email marketing legs and get settled in. As we said, effective communications are essential to your emails, and you have to know people to do that. Like what, you ask? Oh, things like age groups because you will probably have several; plus the gender breakdown and amount of schooling and more. You have to do it the right way if you want to make money and there are no exceptions.